I am back in China for the next 10 days, will be speaking at SES China on the Advanced SEO track, my presentation will be posted here once its finished. I am really looking forward to meeting up with some old friends at this year’s event. This will mark the 2nd year for SES in China and thanks to Inway and TimeV sure it will have many more years of great success.
Later today will be fun as I will meet up with several executives from the largest Internet company in China for some dinner and talk about the future of that company within the International marketplace. This dinner also happens to include an old friend from Singapore, she happen to leave Singapore to join this company and now landed herself a sweet directors role and an even sweet chance to meet up with me again tonight. I’ll try and post comments back from the dinner, but it should be interesting as a lot of great minds will be at the table.
Right now I am in Hangzhou but will be leaving for Xiamen on Thursday so if any other SES’ers are out there and are in HZ drop me a quick email and maybe we can grab some dinner or just say hi if we pass each other around town. I am staying at the Hyatt on the lake.
Its 6:30am here, which means its 6:30pm back in Guelph and surprisingly my body has been able to shift over to the new time zone relatively easy. Part of the easy of switching time zones came from the flight as it was non-stop from Toronto to Shanghai which meant it didn’t really feel like you where traveling. But sadly the flight was on Air Canada and boy even though I was flying “Executive First Class” it was far far from first class service.
To give you a basic idea of how old and poor the service was our leading stewardess was cerebrating her 40th year flying with Air Canada this week. Makes me almost embarrassed to say that I used to date a leading stewardess, but she was far away from doing anything for 40 years and looked far better then the staff Air Canada pulled out of the retirement home and gave a uniform to.
On a funny note related to domain/company names, the gentlemen sitting beside me on the flight was the CEO of a company which I thought was a really cool name, eSteve (ie electronic steve) or at least that is how I read his company name. Turns out it’s really Esteve and is a pharma company based in Spain. He did laugh when I told him I thought is company was eSteve and he said that it’s very often people don’t know how to pronounce the name. Got me thinking about eStephen.com, but sadly some damn domain parker has registered it so not much chance of getting that one anytime soon.
Ok its off to have some breakfast and then a quick nap so that I can make it though the day as want to make sure I am fresh and alert for tonight’s dinner.
Monday, May 21
Search Engine Strategies ChinaExpand this Post: Search Engine Strategies China |
Saturday, May 12
Thomas DVD Movie RentalExpand this Post: Thomas DVD Movie Rental |
This weekend is my first one in my new home and thanks for Thomas Movie Rental it has become a movie weekend. The location of my new home, 2 Quebec Street, not only has a lot of great restaurants it also is less then 5 minutes walk to the video store.
So today I got a membership at Thomas Entertainment CD & Movie Rentals and picked up 6 great movies to get me through the weekend.
While the video store is not easy to find things in yourself, it does have a couple great employee's that know where things are. So ask if you can't find something as movies are not organized alphabetically and there are a couple sections for each type of movie, yes it is as confusing as it sounds.
They also have a websites, while not fully working it does have some tools and information. the website is http://www.thomasvideo.ca/ and the Thomas Video Rentals phone number is (519) 822-1451 and their address is: 60 Baker St. Guelph. Open 10am to 10pm daily.
Thursday, May 3
3 Days in Fort LauderdaleExpand this Post: 3 Days in Fort Lauderdale |
Well it was really nice to be back in a humid and hot climate, even if it was just for 3 days. This was my first time in Fort Lauderdale but I had been to Florida in the past for a holiday/Disney Land themed trip. This trip was for corporate reasons and I spent most my days and nights working. It wasn’t all bad as it did allow me a chance to meet some really talented people and gives me even more hope for the future. Lets face it is sure will be nice to have the potential to do some remote office work down here in Florida during the winter months.
Fort Lauderdale is surprisingly full of canals and it has the nickname the Venice of the West, but unlike Venice there are huge 150 foot yachts. The city is really flat as there are very few large buildings and it makes it nice as even from the 10th floor of the office you can see for mile and miles around. Also the amount of money and high-end social life around downtown makes for interesting people. To give you an idea we had breakfast at a place that had Dom Perignon on the menu, while I have had some expensive meals in my time a $299 breakfast would have been a first.
The Fort Lauderdale beach was something odd as it had a very steep drop into the water, almost like they pile the sand 2 or 3 feet higher on the beach then the tide can support. But the beach was nice and Dave (my fellow co-worker) and I where able to get a little wet the first evening. The other evening was all work for me as I needed to complete a website review and training seminar for the SEO team here in Florida and now I am at the airport waiting for my flight. Hopefully next trip I will have at least a day to relax but actually at this point I am so happy to be heading home as in just a few days I will have an official place to call home.
In the next couple weeks I will be planning out my trip into China for SES, but it is looking like I will arrive in Asia on the 19th and depart around the 26th depending on the request from management in terms of looking at developing out things in Asia. So I will let you all know when that is confirmed and looking forward to seeing you all again soon.
What Does it Mean to be a Professional SEO?Expand this Post: What Does it Mean to be a Professional SEO? |
Many people, including most of my own family, have no idea what I do or how it’s of any benefit. This is common--most people think SEO (Search Engine Optimization) is just a matter of changing some magical code on the page, and that any website can get the benefits of SEO. This general misunderstanding is also why there are so many people able to offer SEO services; the average buyer has no idea what they are buying, and they end up buying the general idea of SEO than an actual SEO product.
SEO, when done properly by professionals, is very complex and involves much more than keywords with fairy dust. I would say that most website owners are not ready for true SEO. When I ran my agency I turned away over 90% of the clients that approached me for SEO services--there is no point in taking a client’s money and giving him or her something that will never work. Yes, they might be very happy to be #1 for their company name. You might be pretty tickled to have them think you are the king of SEO. But does it really drive their business forward?
Within my industry I have held true to the idea of “do it right, do it for long term, and do it for the right reasons.” I add the last one in because I have had offers from companies that have the right process the right long term goals but the methods of monetization go against my better judgment. I am very proud to say that in 10 years I have never promoted a gambling, pornography, or pill website.
Keeping this focus has given me less market share, but I have had some of the bigger companies come knocking on my door asking for my expertise: Alibaba, Dell, eBay, Expedia, Global Sources, Microsoft, Tesco--even the almighty Google has come looking for my services. But keeping a selective nature also means I don’t make the insane amounts that the "fairy dust" SEO sellers do. It’s much more profitable and easy to have a few hundred clients that you are charging $10k a month to simply change some META data once in a while (and advise them what you read on WW the night before) than it is to manage a project that involves dozens of departments and countless employees.
Being in the industry--and working with so many companies--I have seen "fairy dust" go for as high as $150,000/month. If you look around the industry you will see a lot of the SEO world more focused on creating a blog post then doing actual SEO work. This is because skill level in this industry, for some reason, has become based on the number of blog posts you make rather then your technical expertise and experience. If I was hiring a SEO professional I’d rather hire the head of class coming out of applied mathematics of Harvard then any of the SEO bloggers.
In a lot of my public talks I relate search engine optimizers to stock brokers, and search engines to stock markets. This comparison comes from search engine optimizers having millions of people that claim they can bring in returns--like stock brokers—but a lot fail and lose clients money while others simply just live off the natural flux within the markets/search engines. There are also the day traders and the DIY SEO’ers who believe they have the system beat. Then there are the elite who can not only to guarantee returns but are already making enough money themselves that the only reason they take on a client is to be able to make even more money using their personal formula for success. The formula for success in stock markets, like search engines, fundamentally never changes; and, it’s simply based on what the client wants to invest and how much they want to get back out.
The only real difference between a stock broker and an SEO is that, unlike a stock market, a search engine is a 100% mathematical puzzle--ultimately there are no unknowns in the search engines, so a true SEO professional has no reason for failure. While I don’t claim to know everything about the ranking formulas at Google I do know that there is a set formula, and with the right set of people (note to self: hire some ex-WWII code breakers) the formula can be fully understood. But for now I just live off of 10 years experience in dealing with the formula. Although you may never see my name on the Internet if you use Google you have definitely seen my work.
Tuesday, May 1
1 Month AnniversaryExpand this Post: 1 Month Anniversary |
April was the first full month for for the website Gwelf.com and the response from friends, family and people around Guelph has been great.
While I am nowhere close to a busy site or anything that is worth bragging about I did manage to get 3,859 readers last month. The interesting part of this number is where everyone came from as 3,070 came from Canada (1,464 from Guelph), 260 from Singapore, 237 from the United States (40 from Google) and the rest from various other countries, a total of 57 different countries make up my readership.
I didn’t think I would get as much local readership but it is nice as a few people within the community in Guelph have referenced me to my blog and even the founder of the company I work for has found my blog thanks to Google.
I promise to eat out more often once I am downtown and do more reviews of businesses and restaurants in Guelph as I think it is nice to share this wonderful city with others and help the community maybe even find something new.
Over the last month a few interesting stories have come from the blog:
The first one that sticks in my mind is the founder of the company I am working for emailing me and commenting on the blog and then during a meeting making a direct reference to me not living on Willow road. While I had and will keep the blog clean this gives me even more reason to do so.
The second one that was interesting was when I was looking for a place to rent I had people on the other end of the phone ask if I was “Stephen the Blogger who ran Gwelf.com” as they had been reading the blog. It was interesting that simply saying my name was Stephen and I was looking for a place to rent immediately they thought of my blog. Wonder if any other “Stephen’s” where getting the same treatment over the last month.
Third thing that referenced my blog was even stranger and actually had a nice result. Seems the Fido store that I reviewed had several bad reports back on its staff and about Paul the person that served me and was really helpful, which I mentioned in the blog. Somehow the management of Fido found my blog and read my post on Paul and Fido and used it to help them validate that Paul is a good employee and while everyone has a bad day Paul does have good days. No idea if my blog had much weight but it did manage to get back to me via 3 other people that Fido was happier with Paul thanks to my blog.
Other things that have happened thanks to the blog is that some of the staff within the company I work where able to learn more about me and have initiated friendships thanks to reading it. I have even had people from outside of Guelph that where just looking to see if they also wanted to move to Guelph read, comment and email me about my blog and Guelph.
I glad that I moved to Guelph, glad to be working with the company I am with and happy that I have taken the plunge into the Blogging world and started this blog.